How to motivate talented people in tough times – a story from Time Warner

Harvard Business Press is releasing a well timed book called Top Talent: Keeping Performance Up When Business Is Down by Sylvia A. Hewlett in October 2009. I’ve been able to gain access to an excerpt from the book which provides and example of what Time Warner is doing to keep staff motivated. It’s a great example of what companies can do during the recession to keep their talented staff motivated. Best of all it’s simple, costs little and is getting good results. You can read the excerpt below and look out for the book when it is published in October

Time Warner has embraced a high-level, high-touch, low-cost program as part of an overall effort to help raise morale and engage employees. The media company’s Chairman and CEO Jeffrey L. Bewkes hosts Skip-Level Lunches with small groups of employees from across Time Warner’s corporate offices in New York City. Approximately every four weeks, Bewkes sits down with ten to twelve individuals for a two-hour lunch, talks candidly about his plans for the organization, answers questions, and listens to employees’ thoughts and perspectives. Human resources and department heads choose the lunch guests. They select employees who do not report directly to the CEO and usually have little or no access to him. Although the guest list is always diverse—ranging from senior vice presidents to administrative assistants—attendees are typically high performers and high-potential employees. They are also seen as “connectors” and “influencers” — well-respected employees who are likely to share their lunch experience and the CEO’s perspective with colleagues.

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